” We knew we had to move quickly. We had the right product and a compelling offer, but we needed help to put that offer in front of the right people. Stefan and his team were able to generate over 100 meetings for us in less than 2 months. ”
Fiscomm is a fiscalization solution specific to the Republic of Serbia and the Serbian legislature. It’s a digital POS solution able to automatically print and send receipts to consumers, which was being handled manually at the time. Online store owners don’t have to buy physical POS devices or hire people to manually print and send receipts to their customers. They automated the process with a cloud POS system that instantly sends a receipt to a customer online, as soon as the sale has been made, ensuring compliance with the tax laws.
In the fall of 2021, the tax authorities have proclaimed they’re digitizing the whole fiscalizataion process for Serbian retail businesses. Big players focused on big retailers and physical stores, leaving a gap in the market – the ecommerce businesses. That’s where Rasko, Luka and the rest of the Fiscomm team jumped in and created an online store-only solution, with the intent of helping thousands of local entrepreneurs remain compliant with the law.
The only thing left was to sell it. So they contracted the GTM Studio team to perform cold outbound campaigns and get them their first customers.
Our team stepped in with a couple of 4-step cold email outreach campaigns, targeting ecommerce store owners in Serbia. One campaign targeted entrepreneurs who had already applied for the government’s subsidy, and the other one went after those that weren’t even aware of the solution (or even a problem).
We applied a very simple outreach method – talking about their pain. Whether they were aware of the fiscalization deadlines or not, we emphasized the pain of not being compliant, having to print every receipt by hand or having to manually email digital versions of the receipts to their customers.
Using the learning from those meetings generated by outbound sales, we were able to perfect the message-market fit and spin up the copy for the whole website, accurately addressing every pain point as well potential objections up front.
Relying on the results generated from our campaigns, the Fiscomm team was able to hire a sales rep and start bringing their Business Development function in house.
At the time of writing this case study, Fiscomm reportedly has over 150 paying customers, adding more each day.
Check out Fiscomm.rs yourself.
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